Early UX exists because we believe a lot of product “growing pains” can be avoided with good product design. For new products, a pattern that is all too common is for an unclear vision to be quickly and poorly translated to code. This is followed up with a significant amount of time and resources being spent repeatedly backtracking until alignment is reached or money runs out. 

Early product design is an alternative where product design is present early, at the beginning of a project. Early product design makes sense of ambiguity and provides solutions that evolve faster with less dramatic speed bumps. The early application of growth design steers businesses in a sustainable direction from the start. When product design is present at the beginning, stakeholders are much better aligned to reach success together.

“Growth design” is often just a buzzword. Early UX defines it as a practice of high impact strategies and tactics related to getting to know users, acquiring users, and (most importantly) creating strong retention of those users. Instead of focusing on core feature development, growth design works to make deeper, data-informed user connections to the current value.

While feature development is the biggest growth lever for the early stage of a product life cycle, many companies get stuck there. By viewing early projects through a lens of growth design from the beginning, the later shift in prioritization becomes frictionless, driving company maturity and financial gains.

Yes! Design systems are a focus area for Early UX. It is very common for a design system to be deprioritized or left in incomplete states. Early UX can pick up where you left off, gain alignment on a design system, complete documentation, and work with engineering on a component library and migration plan.

The product design framework Early UX adheres to is applicable to all industries, but complex workflows are the specialty. These spaces include B2B/enterprise, B2B2C, AI/machine learning, financial services, healthcare, insurance, legal, legacy systems, project management, and nonprofits.

No, early product design is for the beginning of any project, not just young companies! Individuals, stealth through late stage startups, public companies, and multinational private companies are all embarking on new ideas. Whether an idea is in an innovation lab, experimentation department, scrum team or a group of enthusiastic friends, Early UX is happy to hear about your product.

Early UX’s service offerings were designed to make a big business impact within a short amount of time. Short term contract offerings are designed to be as impactful as having an in-house designer, with pacing and rigorous alignment so that projects have a clean start and end. Jumpstarts require a lesser degree of enmeshment with your team, allowing for fast results that can then be carried out in whatever timeline suits your business. These time-bound engagements tend to provide less room for risks like deprioritization, scope creep, and other harmful distractions.

A great test for figuring out if you are ready for an in-house product designer is first engaging with a contract product designer! But the best answer is “when you’re ready”. Bringing on any new full-time role can feel like a big risk, and finding the right first designer can be challenging. The mainstream product design skillset may not be equipped for early stage focus, so we always recommend bringing on a specialist (Early UX!) to support new projects.

No, Early UX is not an agency. Currently Early UX is a team of one, Allison Milchling.

Early UX is a great fit for managing visual design and agency work, but does not take on such projects directly. Early UX specializes in digital product design and final solutions index on conventional, reusable patterns and are based on existing or simple visual styles. If visual design is important to you, managing visual design projects alongside the work Early UX contributes is a standard practice.

Early UX exists to extend product design expertise to a wider range of projects. In order to reach that goal while sustaining a business, companies with attributes equating to privilege in the conventional tech landscape will be quoted at a higher rate.